Empowering creative minds with purpose, opportunity, and a path to real impact.

About the Fitfo Foundation

We believe each person is born with a calling — and for many, that calling is to create. But in today’s world, creativity is harder than ever to pursue. The pressure to survive, lack of structure, mentorship, and paid opportunities dim the light in far too many talented people before they ever get a chance to shine.

The Fitfo Foundation exists to change that.

We’re here to protect the creative spirit —

The same spark that fueled the greatest artists in history.

Today, that spark often fades inside artists who give up before they begin. We’re building a home where that doesn’t happen.

Our home? A 5,000 square-foot creative warehouse in Atlanta, personally funded by our founder Edward Clyde, who poured his life savings into creating a space where purpose, art, and impact come alive.

Inside, you’ll find a full recording studio, a podcast suite, a kitchen/bar, and a front office buzzing with energy — where teams are editing music videos, launching creative campaigns, and designing artist merch. The heart of it all is our turf-covered main room — a space designed to feel like you’re back in the yard with your friends, dreaming under the stars.

That’s where we host A Nite in the Lab — our marquee event and artist discovery platform — where artists perform unreleased work, connect with community, and walk away with professional footage and feedback. It’s a real-world stage with real-world impact. From there, standout performers are invited to take the next step with our Lab Session Concerts and Creative Cause Collaborations, giving artists paid opportunities tied to meaningful missions.

We’re not just protecting creativity — we’re building the future of it.
A future where talent is seen, supported, and set free to do what it was always meant to do: move people.

This is Fitfo.